Resume

NewsBreak 
(Remote)

Content Programming Specialist/ News Editor
August 2021- October 2023

• Monitored breaking news events and produced timely push alerts daily, resulting in a 30% increase in clicks
• Amplified NewsBreak app by curating real-time news updates, which generated a 45% increase in daily active users within two years
• Leveraged app data and analytics to optimize push content strategy, receiving more than 600K views within three months through push notifications
• Collaborated cross-functionally with engineering and content moderation teams, ensuring all journalistic and legal standards were followed
• Executed content strategy plans for major events, including Russia's invasion of Ukraine, Roe v. Wade overturned, and multiple mass shooting updates, contributing to a 35% growth in user traffic

Content Specialist Lead
May 2020- August 2021

• Managed five editor accounts on the NewsBreak platform, each with a following of 7,000 within a year
• Conducted copy editing and fact-checking of 20+ articles weekly in adherence to AP Style, resulting in a 97% error-free publication rate
• Trained and mentored a team of content specialists to meet OKRs and drive growth across various projects, resulting in an 80% retention rate
• Assisted in the 2020 presidential election coverage: worked on the live blog and election tab, which reached 15 million users and increased the company’s daily active users
• Launched the company's inaugural editorial guidelines for articles, contributing to a 25% increase in readership within six months

Kooltura Marketing

Marketing and Communication Specialist
(San Jose, Calif.) 
May 2019-April 2020

• Collaborated with the Marketing Director and clients to grow Facebook and Instagram accounts, implementing social media calendars that increased followers by 15% within three months
• Utilized CMS platforms, including WordPress and Hootsuite, to enhance customer relations within a community of 2,000+ followers, resulting in a 20% increase in user engagement and a 10% reduction in response time
• Designed and managed weekly newsletters through Mailchimp, reaching 15,000 subscribers within six months
• Attended monthly community events, capturing live photography and videos for social media and newsletters, resulting in a 25% increase in viewership and engagement 

Mad Sounds Magazine
(Remote)

Contributing Writer
November 2016-March 2019

• Developed story and content ideas, considering the magazine’s demographic that increased readership by 15% within my first three months
• Researched artists thoroughly and came up with questions for the hard-copy magazine, resulting in 12K subscribers within two years
• Created 20+ plus original content falling under the criteria of music, lifestyle and culture for the website
• Prepared high-quality articles with minimal errors for review by editors
• Communicated with the editorial team for the magazine’s bi-monthly theme

Metro Newspaper -  San Jose.com
 Writer

(San Jose, Calif.)

December 2015 - March 2016

• Conducted interviews with community members to produce articles focusing on music, entertainment, and business topics relevant to the San Jose area
• Authored and published a range of content, including articles and event guides, on San Jose.com utilizing WordPress
• Developed comprehensive event listings for major Silicon Valley happenings, including Super Bowl parties and Mardi Gras celebrations
• Maintained strict adherence to Metro Newspaper's editorial standards to ensure quality and consistency in reporting
• Collaborated with managing editors in weekly meetings to generate and refine content ideas for publication

EDUCATION

San Jose State University

(San Jose, Calif.)

Bachelor of Science, Journalism 

Concentration: Radio and Television

SKILLS

• Web content strategy, content curation and push notifications
• Media operations management and Multimedia research
• Feature Stories & Editorials
• Communication management
• Audience Engagement
• Functional knowledge of social media platforms: Twitter, Instagram, Facebook and TikTok
• Knowledgeable with project management tools: Asana and Confluence
• Strong prioritization and project management
• Bilingual- Spanish and English
• Social media and writing tools: WordPress and Hootsuite
• Blog writing and copy editing
• Newsletter Design (Mailchimp)
• Content policy protocols